Mumbai: Shobiz, the agency of the Havas Creative Network India, the four-decade-old marketing agency, has expanded its line of business and has forayed into the vibrant realm of the exhibition industry. The new vertical will be called ‘Shobiz Exhibits’. With its astute and deep experience in handling countless marquee exhibitions over the years, Shobiz will now leverage its wealth of knowledge, innovation, and creativity to lead this venture.
Shobiz has appointed Tejinder Nagi as the business head who along with Subir Majumdar the chief creative officer will steer the exhibition vertical. With over 20 years of experience, Tejinder has managed some of the leading exhibitions for global companies in India like INFORMA Exhibitions, CII, NESCO, and Hannover Messe, to name a few. He is a hands-on leader who brings a wealth of knowledge and insight into the nuances of the industry. Subir with over 25 years in the experiential world, will lend his strategic and design expertise, ensuring the company's commitment to pushing boundaries and crafting unparalleled experiences. The duo will be led by Shobiz chief executive officer Sameer Tobaccowala. a pioneer in our Indian experiential industry who has scaled the agency to the numero uno position that it is today.
This strategic expansion marks a significant milestone for Shobiz as it ventures into a new avenue of creative possibilities, amplifying its commitment to redefining brand experiences. The company doesn't merely construct structures; it crafts immersive platforms that redefine brand interaction. The agency has over 100+ clients in its portfolio across several sectors including Hindustan Unilever, One Plus, Google, Hyundai Motors, Kia Motors, Siemens, and Schneider Electric, among others. This expansion into the exhibition business aligns with the agency’s unwavering commitment to providing audiences with an unparalleled experience, where brands come alive, stories unfold, and connections thrive. With a focus on innovation and customer satisfaction, Shobiz pledges to set new benchmarks in the exhibition industry.
“In the pursuit of advancing economic growth and elevating its standing in the global business community, India recognises the instrumental role Exhibitions can play,” said, Sameer Tobaccowala. “Shobiz is poised to be a brand’s strategic partner in this journey. While the marketer or the brand leaders concentrate on refining the product, we commit to orchestrating an impactful convergence of the target audience through an immersive 360-degree experience. Together, we can unlock unparalleled opportunities and propel our client’s business to new heights,” he further adds.
Subir Majumdar further elaborated, “Exhibitions and events are some of the critical enablers and triggers of the economy. We envision a realm where exhibitions transcend mere displays and booths. Our expertise lies not only in crafting physical structures but in curating platforms that foster connections, engage audiences, and catalyse transformation. We are storytellers, architects of emotion, and masters in using materials, light, and technology to weave enchanting experiences.”
"Our goal will be to redefine the exhibition landscape by offering a holistic, customer-centric approach, with seamless experiences that not only meet but exceed the diverse needs of our clients, setting a new benchmark for excellence in the exhibition industry. As I take the helm of Shobiz’s dedicated Exhibition Unit, I'm excited to merge my two decades of industry insights with the team's passion for excellence” said Tejinder Singh Nagi.
