MAM

ShareChat takes brands regional with language-first campaigns

Spearheading silent revolution in Indian social media advertising

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/08/sharechat.jpg?itok=XsRJ1ezH

MUMBAI: ShareChat, India’s own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in India. The company has been experimenting with various advertising levers and witnessed 25+ successful campaigns across its regional languages.

ShareChat has enabled the platform for thousands of micro-influencers to work closely with brands and create unique brand experiences through UGC (user-generated content). The micro-influencer-led strategy drives word of mouth like messaging for brands, making brands more connected to its audiences.

ShareChat CBO Sunil Kamath said, “We have been witnessing a healthy growth since we opened our platform for brand integrations. Today, ShareChat is silently leading a social media revolution with brands focusing on regional outreach. Our regional strength in tier II, III, IV cities offer a unique proposition to brands with highly targeted language-driven campaigns”

“ShareChat has already developed immense brand confidence and many large consumer brands are partnering with us to gain a strategic advantage in the regional language speaking markets” added Kamath

Over the past six months, ShareChat has successfully executed more than 25 campaigns and worked with 15+ brands including the likes of Facebook, Coca Cola, Oyo, MTR, Airtel, Pepsi, Future Group and Snapdeal.

“Adoption of internet among native-language led regional audiences has helped ShareChat achieve a steep growth year over year. The app has evolved as a leader in non-English social media space, ranking in the Top 10 of Indian-headquartered publishers by downloads in 2019”, said App Annie VP of sales and support Junde Yu.

“In the last six months (or between Aug 2019 to Jan 2020), ShareChat has around 14 million DAU on average on both iPhone and Android Phone combined,” he added.

ShareChat has already built a 50-member sales team to drive the brand solutions, and are closely working with brands and media agencies. ShareChat currently has over 60 million monthly active users and is available in 15 languages including Hindi, Punjabi, Marathi, Kannada, Tamil, Telugu, Malayalam, Gujarati, Bengali, Odia, Haryanvi, Rajasthani, Urdu, etc.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/Annum-Waris.jpg?itok=GgEO8snM
Made in lockdown: The story an Airtel ad film

NEW DELHI: Covid2019’s impact on ad houses and production companies has been massive. It’s been quite challenging with all shoots halted for more than two months now. However, many production houses showed great resilience against the odds, drafted newer ways of working and came out with some...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/ramesh.jpg?itok=3XhJJkGi
Siyaram’s sets a new GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ during its ‘Textile Mahakumbh’

Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, hosted its first-ever unique online initiative ‘Textile Mahakumbh’ that brought together textile retailers from across India to address the challenges faced by the industry during the Covid-19 crisis. The ‘Textile...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/frsh.jpg?itok=uAtf4Yc7
Salman Khan launches personal care brand Frsh

MUMBAI: Bollywood actor and entrepreneur has announced the launch of his personal care and grooming brand Frsh, with the launch of an eponymous sanitiser. Frsh is co-created by Scentials Beauty Care and Wellness Pvt, a beauty brand co-founded by former tennis professional Mahesh Bhupathi. ...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/zirca.jpg?itok=_eBprZkF
Zirca Digital to represent Fandom in India

Mumbai: 360-degree digital solutions provider Zirca Digital Solutions has been appointed as the exclusive advertising sales representative in India of global entertainment platform Fandom. As part of the partnership, Zirca will work towards maximising Fandom’s advertising revenue potential, build...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/sunil.jpg?itok=SXma8Gje
NxGn Sports Interactive appoints Sunil Chhetri as brand ambassador for Twelfth Man

MUMBAI: Sunil Chhetri has been announced as the official brand ambassador of Twelfth Man – a fantasy football platform by NcGn Sports that allows users to compete in a large variety of contests against other users for free or by paying entry fees to join a prize pool. Contest types include DFS,...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/meera.jpg?itok=-nC5U4dv
Meera reminiscences the good old times with popular ‘Velikizhamai’ advertisement from the 90’s

In these unprecedented times of COVID -19, as we are all locked up in our homes for a major part of the time, it is becoming increasing difficult to cope with the stress arising out of this uncertainty. Meera, one of the flagship brands of CavinKare strongly believes that tradition encompasses...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/ss.jpg?itok=Jv_xp07R
Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/Arvog.jpg?itok=Mc1dEZiF
“Daudega India” by Arvog perfectly sets the mood for an India waiting to rise above the pandemic

The world is in the throes of great change and understandably, it has been a challenging few months. With great uncertainties over almost everything, people are looking for hope, faith and comfort. Arvog’s scintillating song “Daudega India” is like a shot in the arm for a society that’s waiting for...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/aa.jpg?itok=wMB8jWTO
Being self-reliant means much more than just going vocal for local

A country must be self-reliant irrespective of a pandemic, TERI School of Advanced Studies vice-chancellor (Actg) Manipadma Datta told Indiantelevision.com while sharing with us his thoughts on the “Vocal for Local” initiative of the Indian government.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required