MUMBAI: In a unique tie-up, Shaadi.com and UAE Exchange Center LLC, the leaders in money transfer services in the region have signed a strategic agreement to work together to cater to the varied needs of the expatriates in the Gulf Cooperation Council (GCC) countries, particularly the South Asian community.
 

 
Under this exclusive agreement, Shaadi.com customers will now be able to make payments for their premium memberships on www.shaadi.com at any of the UAE exchange center branches in the UAE. Both the partners have set in motion a roll-out plan to extend this service across the GCC, India and other parts of the world where UAE Exchange Centers are present over a short time - frame.
 
 
"It has always been our intention to serve and help the expatriate community in different areas. We also acknowledge their financial ties and emotional bonds with their homeland. Our partnership with the world's largest matrimonial service provider, shaadi.com is just a reflection of our social commitment that we have proudly cherished for the past 25 years," said UAE Exchange Center LLC general manager Y Sudhir Kumar Shetty.
 
 
On signing the MoU, Shaadi.com country manager - Middle East and Africa Vinesh Venugopal Nair said, "Our base of customers in the UAE has grown phenomenally over the last year and most of these members understand the benefits of our Premium Membership programs. UAE Exchange is a household name in the Middle East, India and some other parts of the world and stands for a very high standard of dependability that we fully recognize and acknowledge. We believe that there is no better partner in this region than the UAE Exchange to facilitate the easiest and most secure payment process for our Premium Membership programs."

In addition to this service, the two companies plan to jointly offer a variety of benefits for their customers. "We have formulated a plan to put in place some interesting value added services that we will jointly offer our customers in the future," said Shetty.

"The UAE Exchange Center LLC is part of one of the most respectable corporate groups in the Middle East with a variety of consumer driven businesses. We have explored and inked some proposals for some very innovative and interesting services for our customers. This alliance with the UAE Exchange will be an integral part of our expansion plans for this market," informed Nair.