MUMBAI: After a multi-agency pitch, Scarecrow M&C Saatchi was awarded the creative mandate for Reliance Jewels, Reliance Industries’ flagship jewellery brand.

The brand has a national presence with 110+ Standalone Stores and 120+ Shop In Shop Stores across India.

Scarecrow M&C Saatchi founder director Manish Bhatt said, "With the Reliance Group strengthening and growing its retail presence significantly, playing the role of a creative partner for its jewellery vertical is a very nice opportunity for Scarecrow. 

We are all geared up to create some path-breaking communication for the brand over the due course of time. We hope our work adds to the much-needed dazzle to the jewellery category.”

A spokesperson from Reliance Jewels added, “We are excited to welcome Scarecrow M&C Saatchi as our creative partner and look forward to working closely with their enthusiastic and talented team to action our creative agenda going forward. The jewellery industry is set to bring in disruption just like other fashion and lifestyle categories and with that it becomes imperative for a brand like Reliance Jewels to bring in game-changing communication and creative strategy.”