MUMBAI: Sahara has roped in Sandeep Singh as the head of marketing and ad sales for the networks' television news channels and print publications.
 
 
Speaking to Indiantelevision.com, Sahara India Media and Entertainment's senior vice-president Ambikanand Sahay said, "Singh has joined us and will be responsible for driving ad sales and marketing for all our print and TV news channels. Satish Menon will continue to play a guardian's role."
 
 
Sahara TV president Menon was earlier handling ad sales of Sahara news channels in addition to the network's entertainment channel. He will continue to handle bouquet selling of Sahara's group channels.
 
 
Singh was earlier with Sab TV as vice president ad sales. Prior to that he was heading ad sales in ETC Networks.