MUMBAI: Samsung India has launched a promotion programme for the festival period and has also unveiled a slew of hi-tech AV products – LCD, Plasma, DLP TVs and Home Theatre Systems.

Samsung also announced its consumer promotion, Samsung ‘Pehla Kamaal, Doosra Dhamaal’ offer, which will be available in the east between 15 September - 31 October, 2005 and in the rest of the country between 25 September - 10 November, 2005.

 
Samsung launched two new 42” Plasma Panels; three new advanced Slim LCD TVs in 20”, 26” and 32” screen sizes, as well as a 50” Samsung DLP TV.

The Samsung PS42S5 model, which is HDTV Ready, is priced at Rs 240,000, while the PS42D5 is priced at Rs 200,000. With the introduction of the new models Samsung Plasma Panel range is available in screen sizes between 42”- 63” and is priced in the range between Rs 200,000 - Rs 900,000.

 
 
Samsung’s new advanced LCD range, available in 20” 26” and 32” screen sizes, uses 10 bit processing method and 3.2 billion colours to ensure a more natural and vivid picture that is much closer to the original source image. With a 3000:1 Dynamic Contrast ratio, Brightness Sensor, Wide Viewing Angle 170?/170? and HDTV Ready functionality, the Samsung LCD TV guarantees vivid, razor sharp images.

The Samsung LCD models are priced at Rs 44,990 for LA20S5 (20”), Rs 69,990 for LA26R5 and Rs 109,990 for LA32R5. The Samsung LCD TV range is priced in the range Rs 44,990 - Rs 240,000 (20”~40” screen sizes).

Samsung India deputy managing director Ravinder Zutshi said, "We expect the value contribution of our hi-end CTVs to our total CTV range to grow to 10 per cent this year from around four per cent level last year."

 
 
The Samsung 50”DLP TV, SP50L7, with Samsung’s unique DLP optical technology is priced at Rs 235,000. The Samsung DLP TV range is available in 50”, 56” and 61” screen sizes, priced in the range between Rs 175,000 to Rs 250,000.

The company has also launched three new Home Theatre models in the Indian market. The flagship model of the new Home Theatre range is the HT-P1200, the world’s first HDMi and USB Host Home Theatre System. It has a High Definition Multimedia Interface (HDMI) for 100 per cent Digital to Digital Signal transfer. While the HT-P1200 is priced at Rs 68,000, the HT-RP16 is priced at Rs 16,900 and HT-TP 33 is priced at Rs 23,900.

"We are aiming at a market share of 30 per cent in the Home Theatre category this year," added Zutshi.

The Samsung ‘Pehla Kamaal Doosra Dhamaal’ consumer promotion for the Festival season, is a scratch based promotion, with a difference. As part of this promotion, any customer buying a Samsung Audio Video or Home Appliance product gets two chances to win exciting gifts instead of one.

The First Scratch or the ‘Pehla Kamaal’ reveals to the customer the sure shot or the assured gift he/she has won. The sure shot gift options include a copper based utensil set, five piece parka container set, microwaveable lunch box and an electric kettle.

The Second Scratch or the ‘Doosra Dhamaal’ reveals the Bumper Gift that a lucky customer can win. The gift options for the Second Scratch include Samsung products like the hi-end Side-by-Side refrigerator, 26” Samsung LCD TV, Samsung Microwave Oven, Samsung DVD Player and a Rs 1500 gift voucher from Reebok.

Purchases above Rs 50,000 will entitle Samsung customers to two scratch cards, so that they win two assured gifts and get two chances to win the Bumper prize. Gifts worth Rs 200 million are being given away during the promotion.

Zutshi said, "The new range of hi-end televisions being launched coupled with the special festival offers will help boost sales during the promotion period. We expect to sell 500,000 CTVs and do business worth Rs 6.25 billion during the promotion period."