MUMBAI: Catching in on cricket World Cup fever, digital technology leader Samsung India has unveiled its special colour television promotion offers called 'Ek Size Bada Milega Kya'.

This scheme, which offers assured gifts or an attractive upgrade offer with select Samsung 21" and 29" Slim TV or Flat TV models, is available pan India, between 7 March and 21 April. "The basic idea behind this promotion is to give consumers a chance to move up the value chain and enjoy the benefits of a larger screen TV or a Slim TV without paying the additional differential," states R Zutshi, Dy managing director, Samsung India.

The company is also making available triple zero per finance offer and 5% cash back offer on its entire LCD range during the Promotion period.

Samsung also boosted its Slim TV offering in the month of February by launching the World's Slimmest Flat TV – the Ultra SlimFitTM TV in the Indian market.

Samsung claims to be the market leader in the flat panel (LCD and Plasma) television market in India.