MUMBAI: In a move to strengthen Samsung operations in the South West Asia Region including India and the SAARC Region, Samsung Electronics has appointed H. B. Lee as the regional president and CEO - Samsung South West Asia Regional HQ. Prior to his current assignment, Lee was the president and CEO of Samsung's Digital Appliance Network (DAN) Business, based in Korea. Lee will assume charge of his new assignment, based in New Delhi, from February.

In his role as regional president and CEO of Samsung South West Asia Regional HQ, Lee will oversee the operations of all the existing Samsung subsidiaries operating in India, namely Samsung India Electronics Pvt. Ltd. (SIEL), Samsung Telecommunications India (STI) and Samsung India Software Operations (SISO), Samsung's R & D Centre, based in Bangalore.

A major in business administration from Seoul National University, Lee brings with him 31 years of work experience at Samsung Electronics. During this period, he has worked as managing director of Samsung subsidiaries in Germany and Spain, handled Samsung's domestic sales business in Korea and since the year 2005, has been the president of Samsung Electronics' Digital Appliance Business.

'The appointment of Lee as regional president is symbolic of the parent company's focus on the South West Asia region. As regional president and CEO, Lee will be drawing on the synergies of the existing Samsung businesses in India to ensure faster growth for the company in this region.' states Samsung India Electronics Pvt. Ltd president and CEO S. H. Oh