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Salman Khan launches personal care brand Frsh

The first product to be launched is hand sanitiser

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MUMBAI: Bollywood actor and entrepreneur has announced the launch of his personal care and grooming brand Frsh, with the launch of an eponymous sanitiser. Frsh is co-created by Scentials Beauty Care and Wellness Pvt, a beauty brand co-founded by former tennis professional Mahesh Bhupathi. 

Currently, the FRSH sanitisers - which are 72 per cent alcohol-based - are available at its official website, but later it will be available at stores.

In a launch video, uploaded by the actor on his social media handles, Khan shares that the original plan was to launch the brand with a range of deodorants. “Initially, we had planned to launch deodorants under the brand, but as per the need of the hour, we are bringing sanitisers.

Going ahead, not just sanitisers and deodorants, the brand will be launching a varied range of products, including body wipes and perfumes, shared the actor. 

According to FRSH’s website, a 100 ml bottle of sanitiser costs Rs 50 and a 500 ml bottle of sanitiser is priced at Rs 250. However, if one goes for combo sets, there will be discounts from 10 per cent to 20 per cent, as per the website.

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