MUMBAI: SaharaOne Television has launched Kohinoor Dekho Kohinoor Parkho contest as part of the promotional activities for its upcoming big ticket thriller Kohinoor.

The contest offers viewers an interactive viewing experience and grand prizes up for grabs, states an official release.

The lucky winner will be offered a trip to London to check out the real Kohinoor. The other 200 winners will win themselves exquisite diamonds. The contest spans from 5 - 8 September 10 pm on all days.
 
 
Kohinoor Dekho Kohinoor Parkho will have all the questions related to the show Kohinoor. All that a viewer has to do is watch Episodes 1 to 4, Monday to Thursday (5 to 8 September) at 10 pm, and answer one simple question a day.

Those who answer at least three of the four questions correctly could stand to win a trip for two to London to actually check out the Kohinoor there! And 200 other winners will win themselves exquisite diamonds. The viewers need to get three correct answers out of four, which will be asked at the end of the show. This contest will also be promoted through Radio, Air Sahara, Internet, and Road shows, the release adds.
 
 
Says Sahara One COO Purnendu Bose, "The contest is an extension of our innovative marketing campaign around the Kohinoor diamond, which had intrigued one and all to check out the Kohinoor. Now, Kohinoor Dekho Kohinoor Parkho will take that intrigue to its logical conclusion by offering a lucky winner a chance to go and actually check out the Kohinoor in London. This contest underlines our emphasis on innovation -- not just with programming but with all our marketing initiatives. We are confident our mega suspense thriller Kohinoor will provide engrossing entertainment to the entire family.""

Starting 5 September, Kohinoor will run Monday to Thursday at 10 pm.