MUMBAI: Sahara One Motion Pictures, has launched India's first video website for its forthcoming movie, Home Delivery.
The entire cast of the film - including Vivek Oberoi, Boman Irani, Mahima Choudhary, Ayesha Takia, Saurabh Shukla and Tiku Talsania have shot especially for the website.
Directed by Sujoy Gosh, Home Delivery is the entertaining story of how it takes just a single day to change a person's outlook on life forever.
Sahara One Motion Pictures chief operating officer, Sandeep Bhargava said, "It is a matter of great pride for us to have launched the nation’s first video website. We commissioned Hungama-IndiaFM to script and direct the interactive elements of the website. www.homedeliverythefilm.com will provide visitors an extremely engaging and interactive online experience."
"As the user clicks, he is welcomed by the pizza delivery man played by the versatile Boman Irani, who takes the user on a virtual tour to meet the characters in their individual settings, at their personal best - interacting with the users through dialogue and actions," he added.
"The interactive experience through video should help users remain on the site for longer. The longer they stay, the more connected they become with the movie, and the higher the probability that they'll go out
to see Home Delivery when it is released," said Sahara One Motion Pictures marketing head, Priti Shahani.
www.homedeliverythefilm.com offers optimum levels of surfing pleasure for all kinds of internet connections. It has both -- a high-resolution broadband version and a lower resolution HTML version.
Speaking on the inspiration behind this unique venture, Shahani added, "We were looking for innovative means to promote the movie online, and wanted something that was totally new to India. We particularly wanted to break the mould followed by the industry as we believed that technology offers tremendous and as yet under-utilised scope for film promotions."
Explaining that the concept is definitely a benchmark when it comes to movie websites, Shahani said, "The longer users stay on the site, the more connected they become with the movie, and the higher the probability that they'll go out to see the feature film when it is released."
Hungama.com creative director, Carlton D'Silva said, "Sahara One Motion Pictures required a website to compliment the film. Creating a video website was an apt way to promote the film as people can relate to each character and get a feel of their mannerisms. At the same time users could have a little fun while they are surfing."
"As technology evolves and connectivity becomes more accessible, video websites will become the trend of the next few years. More brands and producers will look at doing the same, as the quality of interaction would be greater and the results better," he added.
