Mumbai: Rebel Foods, internet restaurant company has joined the Open Network for Digital Commerce (ONDC), an initiative of the department for promotion of industry and internal trade (DPIIT), ministry of commerce and industry, government of India. Customers can now order from 9 customer-first Rebel Foods brands through the Open Network.
Onboarding onto ONDC aligns perfectly with Rebel Foods' commitment towards strengthening its D2C offerings while delivering a comprehensive and convenient delivery experience for its customers across multiple networks. The cloud kitchen company will directly extend its own D2C platform EatSure to bring its multiple restaurant brands on the ONDC Network including Behrouz Biryani, Oven Story Pizza, Faasos, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life and Wendy’s®.
Through Open Network, Rebel Foods’ customer-loved brands aim to create multiple consumer touchpoints through disruptive innovations.
ONDC, MD & CEO T Koshy said, "Rebel Foods' presence on the ONDC Network represents another crucial touchpoint in our journey. We are leveraging cutting-edge technology for faster market access and increased flexibility. As the first cloud kitchen company of its magnitude to join the ONDC Network, it seamlessly aligns with our mission to establish an open, unbundled, and interoperable Open Network that fosters innovation, inclusion and accessibility."
Speaking on the announcement, Rebel Foods co-founder Sagar Kochhar, said, “Our collaboration with ONDC marks a pivotal moment, elevating our footprint and introducing EatSure’s trusted restaurants to a wide customer base. By being the only internet restaurant company at this scale to integrate on the ONDC seller app, we're innovating with new touchpoints to create extraordinary customer experiences. Rebel Foods going live on ONDC not only unlocks new business opportunities but reiterates our commitment to bringing our customer-loved brands across food missions in multiple geographies.”
India's tech stack is growing rapidly, and initiatives like the ONDC Protocol are playing a crucial role in driving innovation and growth for brands across the country. With ONDC, Rebel Foods brands will benefit from the network’s extensive accessibility.
