MUMBAI: GM India has extended its commitment for endorsing the Chevrolet Aveo carlines with the Bollywood duo of Rani Mukherjee and Saif Ali Khan and will continue to remain the brand ambassadors for the Chevrolet Aveo sedan and the recently launched hatchback, Chevrolet Aveo U-VA.

The automobile company states that research has shown that the Hum Tum pair have effectively connected with the audience as they draw a parallel with the brand by suitably embodying the dimensions of performance and aesthetics, substance and style of the Aveo sedan and hatchback versions. They have very successfully launched the Aveo sedan and U-VA hatchback with memorable television commercials which reflect vivacity, attitude and exuberance.

"The Aveo carlines comprising of the Aveo sedan and the U-VA hatchback are new generation cars with class performance, looks, style and mileage. Hence we were looking at ambassadors who not only connect emotionally with the audience today but also embody the two dimensions of performance and aesthetics, substance and style plus class and exuberance.

We believe the brand and the personalities have derived mutual benefit from the association in the past and hence we continue with their endorsement of the Chevrolet Aveo carlines, going forward." said General Motors India vice president - sales, marketing and after sales Ankush Arora.

General Motors India is a wholly owned subsidiary of General Motors Corporation. GM India manufactures the Chevrolet Optra, Chevrolet Aveo, Chevrolet SRV, Chevrolet Aveo U-VA and the Chevrolet Tavera at its state of the art facility in Halol.