MUMBAI: Raj TV in association with International British Petroleum (BP) has launched a special promotional campaign called the International BP Day on 31 August.

From 21 August, the Tamil channel will start launching promotional campaign on IBP and diesel care. From 25 August, special branding promos will be aired to build up the excitement.

On the D-day, the channel will air promos designed in-house to promote BP, besides some fillers on information about petroleum products and vignettes about care of diesel vehicles. Two blockbuster movies to be aired at 1.30 pm and 4.30 pm on this day will include the promotional campaign.

Speaking about the initiative, the channel's national sales head B Shankar said, "Being one of the leading petroleum companies, BP was an ideal choice to associate with the care of diesel vehicles. Throughout the day, branded as the International BP day, we will be speaking about the care of the four wheelers powered by diesel."