MUMBAI: Radio City 91 FM has shown a robust growth in listenership in Delhi. Quoting the latest NRS findings, the radio station said it has seen an unprecedented growth in listenership of 122 per cent in the capital.
 
 
A strong focus to keep the current listenership base loyal, coupled with innovative strategy to bring in fresh listeners is what has been the secret mantra behind the success, Radio City said in a release. Strategised programming and clever infusion of current chart-busters, mixed with popular retro music is what has kept up the Radio City listener tuned in to the station, the release added.
 
 
To attract the non-listeners, innovative events like the City Bajao Bike Le Jao contests were run. The success of this contest can be measured by the mind boggling 5 million SMSs received from Delhi by the station through the duration of the 15 day contest.
 
 

In fact, the Mumbai station kept up the tempo by notching up a 62 per cent increase in the listenership base to strengthen its existing position of the most popular hit music FM station.

Commenting on the findings, Radio City CEO Apurva Purohit said, "The findings clearly establish that Radio City is the number one choice for the masses of all classes in Mumbai and Delhi. As the pioneers of private FM radio in India we shall continue to work towards maintaining our position and also entertain our listeners with the best from the entertainment industry and simultaneously we are also providing complete value for money to our advertisers. Our innovative programming helps us to not only retain our existing listeners but also attract new ones."