NEW DELHI: Publicis Groupe has tapped Natalie Lam as its first ever chief creative officer for Asia Pacific, Middle East and Africa.

In this newly created role, Lam will be leading Publicis Groupe’s APAC and MEA agenda when it comes to creativity, with an oversight over the creative product as well as managing and activating the creative community across the region. She will focus on driving impact for clients through disruptive, dynamic creative offering. She will be based across Hong Kong and Singapore, reporting to Loris Nold, the group’s CEO for the same geographical regions.

Having worked across the US and Asia, Lam brings a unique combination of creative leadership, experience and craft. She made her mark in the industry with her work on Nike at R/GA, before joining Ogilvy One as regional creative director out of Shanghai in 2008. Then she served as an ECD at McCann before taking on the ECD role at Razorfish in the US.

Most recently, she was at Google in New York, leading the creative team for art, copy and code. Over the years, she has worked on many global brands including Coke, Mercedes-Benz, Spotify, Nike and Instagram.

Lam said, “In my year-long discussion with Loris, I was impressed with the breadth and depth of the Groupe’s offerings and ambition, the region’s endless possibilities, and the incredible opportunity to work with the amazing talent pool in the network. Being a New Yorker from Hong Kong, I appreciate the beauty of diverse cultures and the changes that shape our lives everyday around the world. I’m excited to join the dynamic community in the region and create work that’s modern, relevant, touches lives in positive ways and moves brands forward.”