Mumbai: Publicis Groupe India has brought Lalatendu Das on board as CEO of Performics India. Das joins the company after almost ten years with McKinsey, where he was partner, core founding member of McKinsey Digital Labs in Asia Pacific and co-lead McKinsey Digital and Technology practice, Asia Pacific.
Meanwhile, after having spent nine years with Publicis Groupe, co-CEOs of Performics India Pallav Jain and Sarfaraz Khimani have decided to step down from their current roles and move into a more developmental role on certain pivotal central initiatives for the group. "They will also focus on the fast-evolving start-up space in their personal capacity once they complete the transition from their current role in Performics. The transition will take place over the next few months," the company said in a press statement.
"Pallav and Sarfaraz have continually paved the way for Performics taking the agency to great heights of success,” commented Publicis Groupe South Asia CEO Anupriya Acharya. “We are fortunate to have had their leadership and now look forward to leveraging them on key group priorities. Lalatendu is an accomplished leader with an impeccable track-record of building client businesses and leading digital transformation at scale. He was the clear choice as the next leader of Performics, which is a front-runner in performance and digital solutions today. In his previous stints, Lalatendu built strong, well-insulated teams of technologists, software specialists, engineers and pivoted new products and experiences. His expertise and energy will help us further in providing maximum value to our clients.”
Das specialises in digital business transformation for brands and brings a wide spectrum of experience with over 22 years in digital-led transformation, consulting and large-scale operations across India, SE Asia, Middle East and North America. Prior to McKinsey, he led numerous large scale operating responsibilities in Tata Consultancy Services across India, Western Europe and North America for more than a decade. He is an engineer and an executive postgraduate in Business Management from IIM Ahmedabad.
“I am honoured to be appointed as the CEO for Performics India and I thank Publicis Groupe for the opportunity,” said Lalatendu Das. “I look forward to leading Performics at an incredibly exciting time, opening new growth opportunities and partnerships, pivoting strong products, strategic initiatives and services. This is a new chapter and I hope to drive further momentum and digital acceleration for Performics’ strong roster of brands, building further on market leadership.”
