Mumbai: Public Relations & Advocacy Group (PRAG) has offered free PR consultation to all the organisations who will commit or announce to implement paid menstrual leave for their female employees. PRAG as an advocate of women's empowerment at the workplace through paid menstrual leave has had the policy in place since its inception in 2018. And, they’re also the first PR and communication firm to give paid Menstrual leave in the country.
Apart from their specific services like public relations, digital marketing, public advocacy, event management, political campaign, and starting a new vertical of Al-based communication in PR and social media domain.
Today the support for paid menstrual leave at the workplace has gained global recognition and acceptance. For instance, South Korea granted ML in 2001, and in 2016, China also granted female workers the right to take two days off every month. Although there is no sign of a global movement on the issue.
"In our journey to support, promote and implement paid menstrual leave for female employees, the question of productivity has been raised often. On the contrary, it actually had the opposite effect, in my opinion, and my experience. Productivity increases, creativity enhances, and there's positivity and goodwill that reflects in the success of the organisation and employees. For PRAG, paid menstrual Leave isn't just an idea, but a culture that PRAG wishes to imbibe in every organisation.” said PRAG founder & CEO Gaurav Gautam.
He further added “In fact, this issue is worthy of global recognition which hasn't happened yet. We, as the first champion of paid menstrual leave, envision taking our campaign #Right2Rest beyond national boundaries and making it a global campaign. Till date, no campaign on social media in the nation has received global recognition. And we are confident and focused to make it happen."
On 22 March 2018, just three months into its existence, PRAG was putting in its cent percent efforts for the maiden round table conference, which was aimed at championing the cause of the Menstruation Benefits Bill, 2017, a private member bill by Ninong Erring, MP, Arunachal East. PRAG has also provided technical support in drafting the bill. The bill triggered a national movement that led to many organisations and multinational companies to implement paid menstrual leaves.
