Pond’s Men announces Gully-Boy starrer, Siddhant Chaturvedi, as their new brand ambassador

MUMBAI: Pond’s Men is set to change the scene with their new brand ambassador, the much loved MC Sher, Siddhant Chaturvedi, of the Gully Boy fame. With an ultimate focus on upgrading the face care game for men, the brand rolled out its communication under the maxim #SceneChangeKar.

Through a unique digital-first outreach, the brand has released a series of short videos capturing the essence of the #SceneChangeKar attitude - inspiring the millennial men of today to take charge of their skin. With a targeted focus on prevalent skin concerns, the brand offers easy and convenient solutions to combat everyday issues. The range includes face-washes such as Pimple Clear for acne-free skin, Energy Bright for instant revitalisation and Pollution Out for protection against everyday pollutants. The brand also offers face creams such as Oil Control for a matte finish look, Daily Defence which guards the skin from harmful UV rays and Energy Burst face gel for healthy and fresh skin. As part of the refreshed communication, the product packaging has also been revamped.

Talking about the campaign, Prabha Narasimhan, Category Head, Skincare, at Hindustan Unilever Limited said, “In recent times, we identified that young men are actively seeking solutions to a host of skin concerns. The changing trends point towards the willingness of today’s men to invest in grooming products, indicating that the industry is no longer comprising of just the female care segment. This has led to the expansion of the Ponds Men’s range and our renewed communication - #SceneChangeKar featuring the Gen-Z star, Siddhant Chaturvedi, who will augment this narrative. With his vivacious and go-getter personality, Siddhant was a perfect fit for the brand and we are very excited to see how this will pan out.”

Further speaking about the association, Siddhant Chaturvedi, added, “I am extremely glad to have partnered with Pond’s Men’s for their new #SceneChangeKar campaign. Especially in today’s time, where men more than ever are looking for convenient skin care products that target specific problems, the Pond’s Men range is quite an apt solution. I am quite eager to share this with all my fans, who will hopefully also get hooked on to it, like I have.”

Pond’s Men products are available across ecommerce platforms as well as leading departmental stores.

Latest Reads
Is TV Still The Most Effective Ad Medium?

"TV not only remains the most effective medium - almost twice as much as the rest, making advertisers earn more money than any other medium - but it is also the most efficient in terms of retention rate." Television generates a higher ROI than the rest of the media in three of the four categories...

MAM Media and Advertising Ad Campaigns
Godrej Locks, VICE Media India unveil documentary on Home Safety

MUMBAI: On the eve of Home Safety Day today, Godrej Locks has collaborated with VICE Media India, to release an original documentary featuring different kinds of home safety experts, explaining what makes a home vulnerable and how one can protect themselves from the dangers of theft. This...

MAM Marketing MAM
Citroën India launches #InspiredByChildren campaign on Children’s Day

MUMBAI: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower...

MAM Media and Advertising Ad Campaigns
INORBIT launches #TweetYourLove campaign

MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show...

MAM Media and Advertising Ad Campaigns
Faber-Castell India announces annual offline campaign 'Art With Purpose 2019'

MUMBAI: After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.  

MAM Media and Advertising Ad Campaigns
CupShup joins hands with Oxfam India to support rights of tea plantation workers

India: CupShup - an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea plantation workers of Assam. Oxfam India is a non-profit organization fighting discrimination and working to improve the lives of vulnerable groups...

MAM Marketing MAM
Dailythanthi and Outbrain sign native ad partnership deal

Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has signed a partnership agreement with Dailythanthi, the leading Tamil media portal with 9.47 Million Unique visitors a day and 42 million Page views a month.

MAM Marketing MAM
Levi's celebrates equality with #ProudToBeMore Campaign

Levi’s has launches #ProudToBeMore campaign with the inspiring members of the pride community who have continued to defy the odds and accomplished more than what the society deemed worthy for them.  The stories capture the authentic journey of few brave people who believe life is much more than one...

MAM Marketing MAM
Pizza Hut launches first campaign with internet celeb Bhuvan Bam

MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas.  Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories