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Plum bolsters leadership team with two new appointments

Shivani Behl appointed as CMO and Gaurav Sarda as CFO of the company.

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Mumbai: Beauty brand Plum has bolstered its leadership team as it plans to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation. The company has brought on board Shivani Behl as chief marketing officer and Gaurav Sarda as chief financial officer.

The new appointees will work closely with founder and CEO Shankar Prasad to further accelerate the growth of brand Plum, said the statement.

"We are thrilled to welcome Shivani and Gaurav to our core leadership team as we embark on our next phase of growth," said Prasad. "Their values, skills, and expertise will complement the functional strength of our current top leadership team. Together, we look forward to shaping the company into something we all can be proud of.”

Behl brings with her over 15 years of diverse experience across sales and marketing and has worked on building iconic brands across retail, FMCD, and beauty industries. She has held leadership positions at Lakme Lever, Shoppers Stop, and Reliance Brands.

At Plum, she will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation. "It is an interesting juncture for D2C beauty brands and Plum in particular. I believe Plum’s potential is unlimited, and look forward to working with the entire Plum team to build and accelerate the brand’s momentum in the months and years to come," stated Behl.

Sarda has rich experience of more than 14 years, he last served at Marico Ltd as head – manufacturing commercial. At Plum, he will work closely with the rest of the senior leadership team to drive and grow the company’s financial and development strategy. “As the company continues to scale, I look forward to leveraging my background to implement the next phase of operational excellence and further strengthen the strong financial foundation, aligning it to the rapid growth and enabling overall business excellence," said Sarda on his new role.

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