Mumbai: The Insurance Your Way campaign was kicked off by PhonePe. The campaign aims to educate customers on buying hassle-free motor insurance with the help of trusted insurers, without any unwanted spam calls or unnecessary add-ons.
As a part of the launch a Twitter banter was planned along with the campaign line Insurance Your Way, emphasizing the unique PhonePe offering. The trend caught on Twitter and marquee brands across different categories that have been pivotal in bringing about a change in their respective categories participated and #InsuranceYourWay was modeled according to the respective brands' offerings.
The banter was a huge success. It went live on 19 April 2023. PhonePe received responses from 30+ brands including Myntra, Shopsy, Zepto, McDonalds, Reliance General Insurance, Cars 24, Practo, Super Gaming, Airtel, Dark Fantasy, Truly Madly and many more.
Need Motor Insurance without the baggage of annoying calls and add-ons?
Get #InsuranceYourWay on PhonePe without any hassles
— PhonePe (@PhonePe) April 19, 2023