MUMBAI: The Cincinnati-based consumer-goods giant Procter & Gamble Co. is reportedly is slashing its TV advertising budget. The growing doubts about the effectiveness of traditional TV advertising have forced the company to take such a drastic step.
P&G brings well-known brand items such as Tide, Crest, and Pampers to the market.
 
 
According to US newspaper reports, P&G's commitment to cable channels will fall by as much as 25 percent and spending on broadcast networks will be cut around 5 percent. The company is also expected to cut ad buys on syndicated daytime talk shows like The Oprah Winfrey Show and Ellen.
 
 
P&G is expected to shift some of its commercial budget into product placement on TV shows. The company had spent $2.5 billion of its $3 billion advertising budget on television in 2004, making it the top U.S. advertiser.