MUMBAI: P&G today announced the launch of a new shampoo - New Pantene - positioned as a one-step solution shampoo that contains coconut oil and promises to makes hair strong.

New Pantene was launched by former Miss Universe and Bollywood actor and now Pantene Brand Ambassador Lara Dutta.

 
 
Giving a perspective on the signing of Dutta as brand ambassador Pantene, associate marketing director Rahul Malhotra said, "Pantene has always believed that only hair that is strong from inside, looks beautiful from the outside. Likewise, Lara is a beauty icon who radiates inner strength too - be it through her being crowned Miss Universe, her role as global UN ambassador or her belief in fitness and nutrition and therefore is a true embodiment of Pantene's character and its promise to consumers."

 
 
To educate consumers on the benefits of this new product, P&G has launched 'Pantene Strength Stations' in Mumbai. 'Pantene Strength Stations' are hair care booths and your one-stop solution to every tress concern. Pantene Hair care experts present at each station conduct hair strength tests.

Over the next few weeks, the 'Pantene Strength Stations' will also be launched in In Orbit Mall, Malad.