epsi launched its latest consumer campaign in Mumbai at the "Bombay Blue" restaurant last week.

The current teen icon Fardeen Khan kick-started a series of consumer initiatives at the restaurant, including the World Cup Soccer Promo - Just For Kicks, Pepsi A-Ha Meal Deals and Star Wall. Five Pepsi slogan contest winners won the chance of a Pepsi combo meal with the actor on the occasion.

Just For Kicks gives soccer buffs the chance to win exciting gifts, World Cup premia and Pepsi Aha 500-ml PET bottles. Pepsi A-Ha Meal Deals include the offer of 500-ml Pepsi Aha bottles for every pizza, pasta and sizzler purchased till 16 June, according to an official release.

Pepsi will take Fardeen to other Blue Food outlets in Mumbai including "Not Just Dosas", "Bombay Blue V" and the "Noodle Bar".