MUMBAI: Pepsi's summer campaign, boasting a casting coup of actors will launch on television from tonight.

Conceptualised by Pepsi's ad agency JWT, the TV spot has been directed by 28-year old Shaad Ali, who directed Saathiya. The ad, shot over four days in Mumbai, is set to be aired on all mainline TV channels in 50-sec spots, and subsequently in 30-sec spots.

According to a MindShare commissioned study done by Indian Marketing Research Bureau (IMRB), brand Pepsi had 47 per cent top-of-mind recall during the World Cup, which is way ahead of competition products in the same category, claims Pepsi.

The ads brings together Kareena Kapoor, Preity Zinta, Fardeen Khan and Saif Ali Khan for its new summer campaign. The stars have been carefully chosen for this ad. Fardeen Saif, Kareena and Preity have been cast in a way that makes them real and approachable.the guys and gals next door, says Pepsi.

Set against the backdrop of summer, the new ad campaign epitomizes the uniquely irreverent Pepsi attitude. The action takes place in an apartment complex where the guys are shacking up together and two girls move in next door. And when their paths cross, the fun begins because the guys will do anything for their Pepsi, even if it means being quite "besharam" to outwit the cool babes, says an official release.