Parul Menghani launches Good Ants Media redefining storytelling and audience engagement

Parul Menghani launches Good Ants Media redefining storytelling and audience engagement

Good Ants Media aims to cultivate collaborative partnerships across platforms.

Parul Menghani

Mumbai: With two decades of impactful contributions to media giants like Viacom18, Disney, MX Player, and Times Network, Parul Menghani, a seasoned content and marketing expert, announces her maiden venture, Good Ants Media. Positioned as an innovative content powerhouse, Good Ants Media specializes in the critical art of story and script development, establishing a strong foundation for both movies and series. Beyond content development, it’s focussed on devising tailored ideation and content marketing strategies for theatrical releases and OTT content. The innovation extends to digital brand campaigns seamlessly integrated into compelling narratives, creating insightful, relatable, and immersive content. With a fresh approach, Good Ants Media aims to cultivate collaborative partnerships across platforms, revolutionising marketing strategies and storytelling.

India, as a hub of untapped creative talent, grapples with a challenge in delivering well-researched and authentic narratives reflecting its diverse artistic community. In a landscape dominated by streaming giants like Amazon Prime Video, Netflix, Jio Cinema, Disney+ Hotstar, Zee5, Sony Liv, and traditional film studios, the demand for narratives breaking away from convention is louder than ever, said Parul Menghani, founder and CEO, Good Ants Media. Creators and platforms actively seek stories that profoundly engage audiences and leave a lasting impact. In response to this need, Good Ants Media is committed to bridging the gap by crafting original narratives and offering extensive story and script consulting to studios and filmmakers across the country.

Amidst the evolving landscape of brand communication, traditional 30-second commercials are losing their appeal among young adults, prompting brands to explore more content-focused avenues to connect with consumers. Addressing these challenges, Good Ants Media steps in with fresh and compelling storytelling, setting itself apart while aligning with the dynamic shifts in audience engagement. With a dedicated focus on creating, promoting, and distributing unique stories across various formats, platforms, and languages, Good Ants Media aims to contribute significantly to the growth and enrichment of India's vibrant creative landscape, said Parul Menghani."

A luminary with a transformative two-decade career, Parul Menghani spearheads Good Ants Media. Recognised among ‘India's Top 100 wonder women’, her impactful leadership journey includes pivotal roles at Viacom 18, Times Network, Disney, MX Player, Sharechat, Pocket Aces, TV18, Big FM and  9XM. Parul adeptly merges brand narratives into content, offering valuable consumer insights. As a former MTV VJ, producer, director and content and marketing strategists Parul has reshaped short-format entertainment and content commerce for platforms like Trell, MXTakatak and MOJ. Parul's expertise spans diverse media fields, influencing content development, production, marketing, and communication across varied formats and languages.