MUMBAI: Concern India and Pantaloon donated over 10,000 pairs of jeans to the less privileged under their 'Great Denim Exchange' offer.
 

 
Pantaloons partnered with Concern India Foundation on this offer, which received a tremendous response nationwide.
 
 
"We are happy to receive the support from Pantaloons in our endeavour to reach out to the disadvantaged," says Concern India Foundation CEO Kavita Shah.
 
 
"We are happy with the response that we received from our customers across the country, making our ‘Denim Exchange offer’ a great success. We hope to partner with Concern India for such future endeavors so that together we can make a difference in the lives of people in the community," added Pantaloon Retail (India) Limited head marketing Sanjeev Agrawal.

The Great Denim Exchange Offer was held in all Pantaloons stores across the nation and offered a fabulous opportunity for all youngsters, kids and adults to get their denim wardrobe spruced up with the latest in fashion.

For every pair of new jeans purchased, a discount of Rs 200 was given in exchange of an old pair of jeans; for kids, the offer had a discount of Rs 100.