Mumbai: Orill Foods Pvt Ltd, a leading homegrown player in the convenience food segment, has collaborated with actress Regina Cassandra for its brand endorsements. Regina, a popular and acclaimed name in Tamil, Telugu, Kannada, Malayalam as well as Hindi film industry, resonates with Orill’s brand vision of establishing an outreach to people across different parts of India. A TVC has been released as part of the collaboration wherein the actress can be seen as a working woman who eases her life with the help of comfort food offerings from Orill.
Orill Foods co-founder and managing director Cherukuri Srinivasa Rao said, “Orill consistently strives to build a connection between comfort food and consumers through innovative and high-quality products. As a brand we intend to cater to consumers on a pan-India basis and collaboration with someone like Ms Regina Cassandra gives us easy access to penetrate into all markets across linguistic and cultural lines.”
Regina too expressed her excitement on being appointed as the brand ambassador of Orill Foods. “Orill has been delighting households by meeting their most inevitable need of instant foods and ready-to-use condiments. From instant chutneys to my favourite instant Sambar, Orill manufactures its products with due diligence, and I am elated to be a part of the brand’s growth journey”
This comes alongside Orill’s recent collaboration with Big Boss Telugu, hosted by Nagarjuna, as an associate sponsor. According to Orill, the show on STAR MAA has been a big advantage in taking the brand to a wider audience with ease. Apart from Bigg Boss, ORILL is also associated with the JABARDASTH show on ETV, among others. Its TVC is already being broadcast across all leading Telugu Channels like MAA TV, ETV, Z TELUGU, NTV, TV9 and the list goes on..!
Telecasting of ads across TV channels with a wider viewer base has increased awareness around the brand and the products, making Orill successful in a short span of time while enhancing its visibility across 200000 retail Outlets across Andhra Pradesh and Telangana.
With a commitment to quality, taste, and customer satisfaction, ORILL’s dedication to innovation and sustainability has propelled it to the forefront in the Instant chutney segment. It stands alone as a market leader and aims to reach 50 crore revenue for FY23-24 from Andhra Pradesh and Telangana, with its wide variety of range including Coconut, Peanut, Mint, Ginger, Tomato, and Sambhar. The products have also registered huge demand in International markets, especially Asia-Pacific. Since these chutneys are made up of Natural Ingredients without preservatives and can be made in just five seconds just by adding water, they have created an exponential impact in the domestic market.
ORILL wishes to carry this successful journey into other southern states like Tamil Nadu, Karnataka, and Kerala, aiming to achieve 40 crore revenue from these states this year, considering the huge potential of the Instant Chutney Markets.