MUMBAI: OgilvyOne - the world's largest CRM and interactive agency - has recently invested in the establishment of a database development and management team in Bangalore. This team, initially comprising four new hires, will work on behalf of the worldwide Bridge database management team, which manages databases for international clients from around the world.
 

 
The team will report to CS Krishnakumar based in Bangalore who in turn reports to Fernando Spella, leader of the worldwide team, based in the region's head office in Hong Kong.
Ogilvy & Mather CEO, India and South Asia John Goodman was quoted in an official release saying, "This is only a small step, but I think it marks the beginning of something significant - India becoming a hub for our worldwide data management business."

OgilvyOne Worldwide Director, Consulting and Bridge Regional Fernando Spella stated, "We have been developing our Bridge application and data management business for seven years. In line with the growth of the business we had a need to boost our team. After reviewing the options, India was by far the best. It has the people with the right skills and drive."