Mumbai: In a recently launched television commercial, "#SehatKiSunoNourishHiChuno" from Nourish, fitness icon and Bollywood actor Shilpa Shetty (aka Munki) is seen advising her on-screen and off-screen sister, Shamita Shetty (aka Tunki), on the benefits of consuming only unpolished pulses.
Conceptualised by Leads Brand Connect, the commercial reinforces the importance of choosing the healthiest and most nutritious range of unpolished pulses. The ad intends to showcase the reasons and importance of eating unpolished pulses in comparison to polished pulses.
In the opening scene of the ad, Shamita, dressed as a detective, is trying to look for the polished pulses from the dal box kept in the kitchen, to which Shilpa comments that she will not find any polished seed in the box as they consume Nourish pulses, which are 100 per cent unpolished, hygienic, and healthy. In the second scene, Shilpa advocates that Nourish pulses are nutritious and have high levels of protein. Being vacuum-packed and zip-locked, the freshness and hygiene of the pulses are maintained. Closing in on the lines
#SehatKiSunoNourishHiChuno, Munki puts an end to Tunki’s struggle to find polished dal in Nourish's unpolished dal and tells her to be smart and make the right choice for her health.
"My staple lunch is always dal, chawal, and roti. I prefer food that is unpolished, high in fiber, and protein-enriched. What I like about Nourish is that its pulses are unpolished; it’s not about how it looks but what it does," says Nourish’s brand ambassador Shilpa Shetty.
Speaking on the latest ad, BL Agro managing director Ashish Khandelwal commented, "We have always believed in offering nutrition and healthy foods to our customers. Through this ad, we intend to further highlight our uniqueness in packaging the unpolished pulses to keep their freshness intact."
Leads Brand Connect managing director Richa Khandelwal added, "The ad takes a more quirky approach by showcasing Shilpa Shetty as the nutrition champion while Tunki (Shamita) is slightly jealous of the fact that Munki (Shilpa) is always right. We wanted to create an ad that can keep the viewers engaged to know what exactly Shamita is up to and then highlight the benefits of Nourish."
With the release of this ad, BL Agro is running a contest called #NourishTunkiMunki on all its social media handles. The company intends to engage existing and prospective customers through this contest, where winners are chosen on a daily basis. The questions of the contest revolve around nutrition and food.
"The best part of the contest is that there will be not one but 100 winners every day. This will keep the excitement and engagement levels high as the chances of winning the Nourish hampers as gifts are higher," adds Richa.
The hashtags of the contest are "#SehatKiSunoNourishHiChuno" and "#NourishTunkiMunki," and the tag is @worldofnourish.
