MAM

Nobel Hygiene strengthens its brand communication outreach

Assigns PR mandate to Nucleus PR and creative Mandate to The Womb

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/20/nobel.jpg?itok=hlW-i0SC

MUMBAI: Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications. 

Nucleus PR addresses complex brand-building issues with its deep-rooted practical expertise. The firm believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. They have created a definitive niche for themselves across MNCs, SMEs and Startups. The fast-growing company has prestigious clients like, MediaCom, Zolostays and Royal Brothers on its roster. Nobel Hygiene is a proud addition to the same.

The Womb is a young independent innovations and communications company, started by first time entrepreneurs; Navin Talreja and Kawal Shoor. The Womb works with clients like Saregama India, Vini Cosmetics, Asus India, Cipla Health, Godrej Tyson, IGP.com, Sunny cooking oil, Nobel Hygiene, Mahindra, Puro Wellness, Axis Mutual Fund, just to name a few.

Nobel Hygiene, a home-grown Indian brand, aims to create a healthier, safer environment for the stages in life where one is most vulnerable using the best materials and technology for a happier world.

Commenting on the new partnerships, Kartik Johari, Vice President, Nobel Hygiene, said, “With our aggressive expansion and clear market leadership, it is important that we ramp up our communication accordingly. We are happy to have Nucleus PR and The Womb on board. The expertise and domain depth that each one of them brings to the table will help us reach our set objective and help us communicate our vision in the market. We look forward to a successful collaboration with both our communication partners.”

Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus PR said, “Keeping in mind Nobel Hygiene’s vision and business objectives, we aim to leverage PR in a strategic manner. We will help create an overall reputation for the brand while at the same time create awareness about larger issues like incontinence and elder care within the target audience. Smart use of PR with a distinctive and aggressive approach will achieve impactful results that the brand aspires for.”

Commenting on the win, Navin Talreja, Managing Partner, The Womb said, “we have been a strategic and creative partner to Nobel Hygiene for about a year now. Most part of the year has been spent in getting different aspects of the business and brand ready for long term sustained growth. And now we go to market in many exciting ways. The Nobel team led by Kartik believes in cutting edge work and challenging norms which is always far more exciting than doing boring maintenance work. So exciting times ahead. Watch this space!

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/vir-das-x-sleepycat.jpg?itok=QRYi27UZ
SleepyCat launches a new campaign featuring comedian & actor Vir Das

The D2C brand SleepyCat has launched a new campaign for Ultima Mattress featuring stand-up comedian & actor, Vir Das. Designed with a revolutionary CoolTEC™ fabric and DeepTouch™ pressure Technology, the Ultima is India’s first mattress that keeps the user 4° cooler and provides 7-zone body...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/sochers.jpg?itok=lw47gr2x
SoCheers partners with MindPeers to promote employee wellness

Digital agency, SoCheers has partnered with MindPeers, a leading mental strength platform. This association is the agency’s constant and ever-going attempt to create a thriving and conducive work environment for its employees.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/jiten-mahendra.jpg?itok=ADT-JoTW
Byju’s onboards Jiten Mahendra as VP & head marketing

Edtech major Byju’s has onboarded Jiten Mahendra as the new vice president & head marketing.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/fcb.jpg?itok=N6dZbm0-
FCB India wins India's First Fusion Pencil at One Show 2022

Mumbai: FCB India wins India’s first Fusion Pencil at the coveted One Show 2022! The agency won this honour for their campaign The Nominate Me Selfie for Political Shakti & The Times of India. FCB also bagged a Silver Pencil for UNAIDS The Mirror - See Me As I Am campaign. The One Show Fusion...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/zepto.jpg?itok=npwPI2km
IPL campaign was a critical milestone towards becoming synonymous with quick-commerce: Zepto CMO

MUMBAI: Ten-minute grocery delivery app and the youngest entrant on the quick commerce scene, Zepto launched its latest IPL campaign last week. Crafted by L&K Saatchi and Saatchi, the third film in what has been a high decibel campaign in more ways than one considering it features powerhouse...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/rishad.jpg?itok=kekw9Foq
ML & AI to play a key role for marketers in the third connected age: Rishad Tobaccowala

The world is now entering the third connected age and it is going to have a huge impact on various areas of advertising and marketing.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/udit.jpg?itok=osA1nf5V
Exotel appoints Udit Agarwal as VP and global marketing head

MUMBAI: The leading customer engagement platform, Exotel, has onboarded Udit Agarwal as vice president and global marketing head. He will be responsible for strategic and tactical marketing. Exotel is on a hyper-growth strategy drive and plans to hire 700 new employees this fiscal year. Prior to...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/satya_nadella.jpg?itok=1rgWmDWy
Major League Cricket raises $120 mn funding, Microsoft CEO Satya Nadella among lead investors

MUMBAI: Microsoft CEO Satya Nadella is the leading investor in the $44 million Series A and A1 fundraising round by New York-based Major League Cricket (MLC), a T20 competition featuring six franchises that have been sanctioned by USA Cricket. The league is targeted to launch next year.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/dentsu.jpg?itok=MCa-2QxP
The One Show 2022: Dentsu Webchutney bags 18 pencils for its ‘The Unfiltered History Tour’ campaign.

Mumbai: Dentsu Webchutney, the digital creative agency from dentsu creative group India has once again demonstrated creative excellence with its outstanding performance at ‘The One Show 2022’. The agency converted 21 shortlists into 18 pencils, three merits and a best of discipline across multiple...

MAM Marketing MAM