Mumbai: Skincare brand Nivea has introduced its latest skincare innovation – 'Nivea Naturally Good'. The brand has unveiled its latest campaign featuring Bollywood actor Taapsee Pannu. The all-new product range has more than 95 per cent natural origin ingredients and eco-friendly packaging, said the company.
The film, conceptualised by Publicis One Touch, showcases the actor talking about all the things that Nivea’s new product lacks with the statement "Naturally Good mein kaafi cheezon ki kami hai”. She then goes on to reveal what it lacks: From no harmful chemicals to 50 per cent less plastic. The new Nivea Naturally Good body lotion is then unveiled, with 98 per cent natural origin ingredients & eco-friendly packaging making it a dual favourite that is “Good for Nature & Great for Skin”.
“Nivea always aims to establish the promise of care in every product and campaign. Our new range of Nivea Naturally Good products embodies our corporate purpose of ‘Care Beyond Skin’," said Nivea India marketing director, Ajay Simha. "Through the new campaign, we want to reach out to our young consumers who believe in the strength of natural ingredients & are conscious of nature while selecting their products.”
The New Nivea Naturally Good range consists of body lotions, deodorants, roll-ons and shower gels. The 360-degree campaign is launched on television and digital platforms and will further be amplified through various other media.
“We have all seen the surge of skincare products that use natural ingredients. But what sets Nivea Naturally Good apart is that while it takes 95 per cent+ of its ingredients from nature, it also gives back with eco-friendly packaging," said Publicis One Touch, executive creative director, Chandani Samdaria. "We wanted the campaign to be as honest as the range and that’s how the campaign idea ‘Good for nature, Great for skin’ was born. And thereafter Taapsee’s genuinely effervescent personality just makes it come alive.”
Nivea had also taken a step further in Caring Beyond Skin, starting with the World Environment Day, to partner with SankalpTaru in planting more than 10,000 trees in the rural areas of Karnataka and Assam, encouraging consumers to virtually adopt a tree of their own on the purchase of every Nivea Naturally Good combo. The brand’s latest range of products is now available in general stores, chemists, retail chains, and online stores across India.
