MUMBAI: Coming off the back of recently announced ex-Nimbusite Sunil Manocha's appointment by Neo Sports as senior VP - advertising revenue, is the appointment of yet another ex-Nimbusite Sanjay Bhoer as vice president - marketing and sales strategy.

Bringing with him over 10 years of experience in media, Bhoer started off his career with Hindustan Thompson Associates, then moved to Fulcrum after which he went on to join Nimbus in 2002 where he spent two years closely involved with the advertising sales team in selling airtime on the terrestrial platform for the ICC Champion's Trophy 2002 and the ICC Cricket World Cup 2003. In 2004, Sanjay joined the TV18 Group as head - consumer research for its channels CNBC TV18, Awaaz, CNN-IBN, IBN7 and played a key role in building acceptance and scaling up revenues for business television in India, informs an official release.

Bhoer is a science graduate with a Masters in Management Studies from the Jamnalal Bajaj Institute of Management Studies.

Commenting on Bhoer's appointment Sunil Manocha said, "Sanjay comes with in-depth knowledge of the media landscape; having worked together with him on cricket before, I am sure he will get greater insights and be a valuable asset to the team."

Bhoer added, "This is a very exciting time to be in sports broadcasting and with Neo Sports poised for market leadership, the challenge of working in a strategic function in a large scale broadcasting operation and an intellectually stimulating environment that Nimbus has always had, urged me to move."