LONDON: News Corporation's pay TV technology company NDS has launched NDS RapiAd, an interactive TV advertising production service.

 
 
 
RapiAd enables advertisers to create, preview and submit a new interactive TV advertisement in less than an hour. The service can be accessed from a normal desktop making the process simple and intuitive.

RapiAd significantly cuts production time and enables the advertiser to deploy ads on multiple broadcasters on the BSkyB digital satellite platform, and in time on other platforms.

An official release informs that agencies have already tried the NDS RapiAd service. The release quoted head of interactive TV at Media agency OMD UK Toby Hack as saying, "We have been trying NDS RapiAd for some time and found it to be highly intuitive. NDS RapiAd makes it quick and easy to create iTV ad campaigns and helps us focus on creating successful campaigns. We don't have to think about the technology, we can just get on with it."

The NDS RapiAd service has also been accredited by Sky Interactive as part of their recently launched WTVML advertising template strategy, the release adds.

NDS director, Interactive TV Solutions Rahul Chakkara was quoted as saying, "The increasing volume of iAds on Sky shows that the interactive TV advertising segment is gaining traction in the UK. NDS RapiAd provides a significant leap forward, taking away the pain of creating interactive TV advertisements. NDS RapiAd service is built on a very simple idea - make it simple and easy. This allows advertisers to be more creative and productive."