MUMBAI: MyGate, India’s leading gated community solution, celebrated Annual Security Guard Day, a yearly event to highlight and applaud the impact of the 8 million-strong private security workforce, on January 16. On this date every year (also the company’s founding day), the MyGate team will organize and promote events and campaigns to spread awareness about their daily efforts and recognize special contributions in the private security field.

MyGate also released some data to raise awareness about the immense contribution this single profession makes to society as a whole. Toward this, it has revealed numbers that showcase the daily effort of private security guards.

The Daily Demands of a Private Security Guard:

As per usage of the MyGate Guard App at 7000+ gated communities in 16 and more cities:

●        A guard, on average, validates 343 visitors in an 8-hour shift, a near impossible task without the aid of technology.

●        The work of guards’ increases in adverse weather conditions - particularly in the rainy season with increased dependence on e-commerce (food, cabs, groceries, etc.) and, therefore, the number of visitors goes up. The average number of visitors to societies (per shift) were highest in Mumbai (437 in July) and Chennai (364 in November) during the rainy season and for Delhi in during the cold (399 in January).

●        Other than visitor verification, guards also respond to a high number of other tasks on the MyGate Guard App to ensure order and security. These include attending to queries from residents (median of 47 phone calls/messages per day) and checking the status of delivery personnel who’ve overstayed their welcome on the premises (26 per day).

On ground event:

The main event was a ceremony to award 12 security heroes from around the country for their special efforts. These guards were selected from among the 1.7 lakh guards trained on the MyGate Guard App. The company flew in all the guards from across the country for the event in Bengaluru.

Video Campaign:

MyGate launched a video campaign to honour the security heroes from around the country for their special efforts. The video showcases the journey of security guards from across India as they prepare to take their first flights to receive the award. The campaign has received over 1 million online views and over 3000 likes across YouTube, Facebook and Instagram (as on March 11th 2020); it has also received rave reviews and support from the MyGate users and others. The video campaign is being promoted on social media platforms like Facebook, YouTube and Instagram.

The campaign has been conceptualized by the MyGate team and produced by Red Bangle.

In the #HeroesAtMyGate campaign, MyGate celebrates the immense hard work that security guards do to protect us on a daily basis. They felicitated security guards from around the country bringing a smile of pride, and at the same time got their own team to spend a day in the shoes of these heroes at the gate.

Vijay Arisetty, CEO & Co-founder, MyGate commented on the need for such a day, saying, “The private security profession is unintentionally overlooked, despite their strong contribution toward ensuring the safety of our homes and loved ones. As a company that works closely with security guards, we are proud to announce the first edition of Annual Security Guard Day to recognize their contribution.”

MyGate is the leading solution for gated community management. As part of its offering, the company provides security staff with proprietary technology, called the MyGate Guard App, to enable security guards to verify all visitors, easily communicate with residents, and automate several administrative tasks, so that they may increase their focus on their real job (i.e. vigilance). This guard app today enables guards to authorize over 2 million visitors at an average of under 20 seconds on a daily basis.

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