MUMBAI: multivision, Inc. has released its third generation broadcast management application - Digital Showroom 3.0.
The new application helps companies who are looking for more sophisticated solutions to help manage and track how global television coverage impacts their message, financial results and overall brand.
Digital Showroom 3.0 provides clients with early response tools that track and evaluate media coverage and shifting perceptions towards their industry, organisation and service offerings.
It continuously monitors external corporate communications and news coverage on more than 1,200 television stations spanning five continents, offers online viewing of video, features broadcast-specific analytics and allows for unprecedented sharing capabilities.
The release of Digital Showroom 3.0 comes at a critical time where there is high demand for comprehensive analysis of coverage generated by all communications strategists.
The product delivers users a near unlimited array of charting, measurement and data mining options which enables companies to derive proactive insights to their public outreach initiatives.
Digital Showroom 3.0 offers intuitive tools to present media results to a selective audience via email, intranet and Internet presences to facilitate company-wide communication and collaboration.
It is also highly customisable providing users the ability to maintain the look and feel of their brand when communicating with their chosen audiences.
As a result of this trend in increased brand and perception management, customers have requested dozens of new features based on their current needs and multivision has responded by enhancing Digital Showroom. Some of these new productivity enhancements include:
Expanding analytics capabilities including real-time statistics; click-and-save charts, graphs and local maps; and side-by-side competitive comparisons.
Introduction of Newsrooms and Newsreels as user-friendly online publishing and sharing features which bring greater visibility and justification to role of corporate communications.
Tonality, Media Impact and Broadcast Placement, all new metrics to aid in developing valuable insights to a company's media coverage.
"The more customers integrate multivision's Digital Showroom platform into their communications and media relations activities, the more valuable it becomes to them," said multivision CEO Bobby Farahi.
"Over time, each news mention in their online database becomes a valuable digital asset that can be organised, analysed and presented in ways that bring decision-making and tangible business value to our customers. The net result for our clients is a more strategic communications capability where they are provided a multi-dimensional view of their coverage with the ability to quickly identify important trends and perception changes," he added.
