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NEW DELHI: Cookie brand Oreo is further fortifying its promise of infusing a dose of fun in everyone’s life with its latest campaign #OreoPlayPledge. With this campaign, the brand is putting its purpose into action and inspiring people to snooze away from their busy lifestyles and take a pledge to create and cherish the much-needed moments of fun with their loved ones.
This sentiment will be brought alive by the much-loved father-daughter duo – former team India cricket captain, MS Dhoni and his daughter, Ziva Dhoni. The latest ad film offers Oreo fanatics a glimpse of Dhoni and his daughter’s playful connection on-screen.
Mondelez India associate director – marketing (biscuits) Sudhanshu Nagpal said, “In current times, amidst blurring lines between personal and professional life, carving out valuable family connection moments has come to assume even more importance. So, we are launching this new campaign called #OreoPlayPledge to infuse positivity and inspire our consumers to create more play-connect time with their loved ones in times ahead.”
MS Dhoni said, “Shooting with Ziva for the first time was a delightful experience for me. It was fun to share our playful moments on screen with Oreo, our favourite cookie. Ziva and I had a great time on the set for the new campaign, #OreoPlayPledge which has a beautiful message. It inspires you to make a commitment to take out time to connect playfully with your family. This is a challenge I’ve personally faced as a parent too and it feels great to be associated with Oreo to spark a positive change with the power of playfulness.”
The new TVC, conceptualised by Publicis Group for Mondelez India, showcases MS Dhoni and Ziva Dhoni on a bright Sunday morning, baking a cake for Ziva’s mom. However, this task comes with a twist. For every Oreo cookie they place as garnish on the cake, they take a pledge to spend more time with each other. The funny and mischievous conversation and playtime between Dhoni and Ziva ends with a sweet ‘twist, lick, dunk’ moment reiterating the thought that, “The more we stay playful, the more we connect.”
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