MUMBAI: Michelle Jackino has been named Warner Bros. Pictures senior VP, creative advertising. The announcement was made by Warner Bros. Pictures president domestic marketing Dawn Taubin..
 
 
In her new post, Jackino joins Massey Rafani and Jim Fredrick in developing the advertising materials for the Studio’s slate of motion pictures. She joins Warner Bros. Pictures from her previous position as The Cimarron Group executive VP, audio visual. There she shepherded the development of audio-visual materials for such campaigns as American Beauty, Gladiator and Million Dollar Baby. She has also won numerous Key Art Awards and a Golden Trailer Award in the last two years for her work on these and other projects.
 
 
Taubin said, “We are extremely pleased to welcome Michelle to Warner Bros. Pictures. We have been aware of her outstanding work and her excellent reputation for a long time, and she will be tremendous asset to us in developing and supervising the creation of our advertising materials.”
 
 

During the course of her career she switched to the agency side by 1992. Jackino became senior producer at New Wave Entertainment and was later named VP, creative director. There,she contributed as a writer, producer and behind-the-scenes director on projects including Phenomenon and The Mask Of Zorro.