Mumbai: Medikabazaar, a B2B medical supplies platform, has announced the appointment of four senior executives to strengthen its leadership team across the country.

R K Narayanan has joined Medikabazaar as the vice president-business partner for its Value Purchase Organization (VPO) business. He will be responsible for supporting the creation of product segments in equipment and devices and expand customer offerings across the VPO business.

Narayanan comes with 30 years of rich experience in expanding the business and has previously worked with Boston Scientific handling upstream marketing & CTO programs. He has had stints with companies like Philips Healthcare, GE Healthcare, and Indchem Electronics.

In a bid to expand its presence, Medikabazaar plans to double its workforce by the end of this financial year in line with its aggressive growth plans, the platform said in a statement.

In another key appointment in the VPO business, Manu Dixit joins Medikabazaar as the business head for the South and West regions. Dixit will be responsible for OEM tie-ups and will address the procurement needs of all medium and small-size hospitals across the region. He has worked with brands such as Johnson & Johnson, GlaxoSmithKline, and Zydus.

The other two business heads who have joined Medikabazaar are Rakesh Gurkha and Chaitanya Sapkal. While Gurkha will be leading the business along with the current Dental Sales team across regions, Sapkal will look into spearheading and expanding the diagnostic business across India.

Gurkha comes with over 22 years of experience in sales and has been associated with companies like Cortex Dental Implant Industries, Acteon, Danaher & the Kavo Group. Sapkal commands over 20 years of experience in handling sales in the West and South regions and has worked with brands like Abbott Healthcare, Johnson & Johnson, Roche Diagnostics, and Trivitron Diagnostics.

“We are thrilled to have this dynamic team join us at such an important juncture in Medikabazaar’s growth journey," said Medikabazaar CEO & founder Vivek Tiwari. "The new leadership team holds a strong professional track record and cultural connect with the local markets, which I am confident will further help us move strongly towards achieving our mission of ensuring that, people have access to innovative and quality health treatment.”