MUMBAI: The GroupM and Madison Media joint venture agency MediaCom has announced changes in key senior roles at the Mumbai office.

Hemen Desai, who is currently managing partner for Team P&G, will be moving to Tokyo as MediaCom Japan MD.

Desai has been with MediaCom India since 2008 and has been instrumental in setting up the team that exclusively handles the P&G media mandate. He and his team were the architects of the Gillete "WALS" campaign that won MediaCom India a Gold Media Lion at Cannes Lions.

Desai‘s move as MD of MediaCom Japan, comes a week after the announcement of Anita Mookherjee‘s move from MediaCom Bangalore to Jakarta as the MD of MediaCom Indonesia.

MediaCom India MD Debraj Tripathy said, "This is in line with our endeavor to provide our top performers with bigger opportunities within the MediaCom network. MediaCom India continues to be the grooming ground for some of MediaCom‘s best managers in the region."

Avinash Pillai, who used to lead buying for MediaCom India, will replace Desai as general manager on the P&G business. Pillai has been with MediaCom for more than two years and has been directly involved with media partners on all key deals and plays an important role in new business wins.

Ashwini Kamat, who used to lead the non-P&G businesses in MediaCom Bombay (VW Group, HRI, Aegon Religare, Wyeth, Pfizer, and Edelweiss), will take over from Pillai as the national buying director of MediaCom India.

Deepa Jatkar who used to lead the VW business takes over from Kamat as the general manager in charge of the non-P&G businesses. Both Kamat and Jatkar together fashioned and managed the innovations on VW and Skoda.