MUMBAI: In a bid to strengthen its ties with the fast food Indian fan McDonald’s India has launched a Music Meal campaign. This is being done in association with Coca-Cola India and Universal Music India.
McDonald’s will be giving away a set of specially compiled four mini CD’s to its customers during the course of the entire campaign. The campaign culminates with an opportunity of witnessing an exclusive “Bombay Vikings Show”.
In tune with the excitement of the season, McDonald’s India promises its customers lots of fun and music this spring. With the purchase of every ‘Large Meal Combo’ at McDonald’s, customers will get a mini CD on payment of an additional Rs 25. This comes to them attractively displayed and uniquely inserted in the lid of their coke glass.
McDonald’s North India MD Vikram Bakshi said, "As a leader in the food industry, McDonald's continues to pave the way for young adults by offering them a variety of choices through music, which is so much a part of their world. We like to engage customers with fun, new promotions that are in tune with their changing desires and can meet their current needs."
In consultation with Universal Music India, McDonald’s has put together these four mini CD’s for its customers, featuring some of the best selling remixes of Bombay Vikings, DJ Aqeel, Harry Anand and Josh, to name a few.
These are available at all McDonald’s restaurants in the country in four different phases spread at an interval of about 10 days each. In each phase customers get to take home a different mini music CD. These CDs present a collection of some of the most happening remixes and ensure that the exciting time customer’s have at McDonald’s continues long after they have enjoyed their meal.
On collection of all the four CD’s, customers will be entitled to a free ticket for an ‘Exclusive Bombay Vikings Show’. This can be collected from any of the McDonald’s outlets in their cities after today 24 March 2005. The show is scheduled to be hosted around mid April in New Delhi.
The ‘Large Meal Combo’ is competitively priced between Rs 88 and Rs 99 and includes both vegetarian and non-vegetarian options together with one medium French Fries and one medium soft drink. For the vegetarians, the choices are a McVeggie Burger (with or without cheese) or a Paneer Wrap or a McCurry Pan and for the non-vegetarians the options include a Fish-o-filet or a McChicken Burger or a Chicken Mexican Wrap or a McCurry Pan.
