MUMBAI: Maxima Watches has introduced the ‘Sensation Collection’ in the Indian market. The new collection ‘Sensation’ is positioned as the sleek and elegant watch collection with 'steel looks' - as the accent in global markets shifts to metallic touch (steel and white metal) during this year 2003.

A press release says that the value-for-money Sensation collection has an irresistible blend of technology finesse combined with immaculate craftsmanship and is designed for connoisseurs who prefer lines of classicism.

The company will publicise the new collection through a multimedia campaign. Priced in the range of Rs 450 to Rs 845, this collection is available in over 100 models at all leading stores across country, says the release.

The release says that the trendy and meticulously designed Sensation collection is a perfect blend of contemporary international fashion trends, unique styling, aesthetic appeal and premium technology. It adds that the brilliantly designed and moulded in elegant steel finish adds to its vibrancy.

According to the release, Maxima Watches has a network of over 6,000 retailers across the country and offers over 1350 models to consumers at cost effective prices.