MUMBAI: Mary Kay cosmetics sold on Wisteria Lane may soon be passé. The beauty care major has decided to suspend its advertising plans for ABC's superhit series Desperate Housewives.

The moves comes after Mary Kay Corp. was severely criticised by a conservative Christian group for associating with a show that espoused "loose morals".

 
Interestingly, the 'American Family Association' (AFA) chairman Don Wildmon questioned the very premise of Mary Kay cosmetics advertising on Desperate Housewives, as he stated that the company's official philosophy stood for God coming first, family second and career third. As Desperate Housewives is a show that showcases infidelity, seduction and promiscuity, Wildmon questioned the very alignment of the brand fit with the show.

"Many women who are loyal to Mary Kay are drawn to the company for its official philosophy `God first, family second and career third," said Wildmon on the group's Web site. "This advertising decision represents a break from those values."

 
 
The American Family Association and its website which touts itself as 'America's Largest Pro-Family Action Site' seems to have had many a grouse against the the hit ABC dramedy in the past as well.

 
 
Apparently, the Dallas-based cosmetics giant has decided to gop in for damage repair by rejigging its advertising plan for this summer and fall, partially as a result of calls from concerned employees and Mary Kay customers as well as due to the AFA's strong comments.