MUMBAI: Marico Industries announced the launch of a revolutionary formulation in edible oils - Saffola Gold - which will has a 70:30 blend of Ricebran oil and Kardi oil. Saffola Gold has been touted as having dual benefits of lowering cholesterol and the food cooked in it absorbs less oil.
 

 
The formulation of Saffola Gold has been researched in Japan and is proven to be more effective in reducing cholesterol than other widely used edible oils.
Apart from reducing cholesterol, Saffola Gold also possesses other health benefits. The Kardi and Ricebran oil formulation of Saffola Gold is fortified with Vitamin E which is known to have a role in immunity. It also contains Losorb, which ensures that that food cooked in Gold absorbs less oil. Excess of oil in our food, is a major cause of increasing the blood cholesterol levels.

Marico Industries head of marketing Saugata Gupta said, "Consumers connect Saffola with heart care. Saffola Gold is the latest introduction in its efforts to come up with an offering best engineered to reduce cholesterol. The blend of the oil is what makes it unique. It has been internationally researched to be a very powerful combination for a healthy lifestyle."

Saffola Gold will be available in three different SKUs - One litre pouch priced at Rs 89, two litre jars costing Rs 178 and five litre jars priced at Rs 449.