MUMBAI: Manhattan Digital has been awarded the digital mandate of travel and tourism company Kuoni India‘s mainstream holidays and MICE (meetings, incentives, conferences, and exhibitions) businesses.

The agency won this account through a multi- agency pitch.

According to Kuoni India deputy COO - Tour Operating Vishal Suri, the company has now decided to foray into the online and digital space. It has appointed Manhattan Digital to help create presence in web and social media space.

"With the line-up of new initiatives in 2013, the company is looking at making its presence felt in web space as well. The aspiration is not to become an "Online Travel Agency" but be relevant to the new age, tech savvy consumer and to complement its offline business," Suri added.

Manhattan Communications India co-promoter and director Shantonu Aditya said, "We are thrilled to bag this prestigious account. As leaders in this category, we look forward to working with Kuoni on many innovative and creative solutions in the coming months."