Mumbai: The integrated marketing communications advisory, MandrakeMydia has won the integrated PR mandate for Asia’s renowned iGaming platform, Khelraja.

MandrakeMydia is a boutique PR agency that has catered to different clients from different sectors which adds to the expansive portfolio of the brand. They have managed the PR for gaming brands like Adda52 and Rummy culture in the past helping them build a strong brand presence.

Khelraja is an online gaming app that offers live casino and other gaming experiences to the users along with the opportunity to win big. Strategic media engagement, social media marketing and development for the brand, as well as integrated PR campaign planning and coordination, are the key objectives in the mandate. Khelraja is a platform that offers a seamless virtual gaming experience to its users and is expanding its user base in the market by initiating several interesting gaming campaigns.

Speaking on this, Khelraja CEO Viren Modi said, “With our expansive plans in the near future, we trust MandrakeMydia and its years of experience in the PR management industry. Their deep understanding of the gaming industry and its PR strategies is something that we were looking for the expansion of the brand.”

Sharing her thoughts on this opportunity, MandrakeMydia founder Shabnum Khan commented, “It is a pleasure to be working for one of Asia’s most renowned iGaming platforms and this would be a long-term partnership wherein we aim at expanding the brand presence across different publications. Key strategic approach would be to connect with the target audience through a streamlined approach.”