MUMBAI: Madison Outdoor Media Services (MOMS), a leading outdoor services company and part of the Madison Group, kicked off an exercise as part of its pledge to create more greenery in the city. MOMS celebrated its second anniversary by planting 122 tree saplings inside the children’s park at the Sanjay Gandhi National Park, Borivali in Mumbai.

MOMS, the youngest member of Madison Group, is a full-fledged outdoor agency that provides scientific and comprehensive leading edge solutions for all out-of-home communication requirements. With a network of six strategically located offices, MOMS provides outdoor solutions throughout the country.

A press release says that the first sapling was planted by Mumbai's chief conservator of forests Prem PS Yaduvendu in the presence of President All India Association of Industries Vijay G. Kalantri, Divisional Forest Officer AR Bharati and Madison Group chairman and managing director Sam Balsara.

The release adds that this tree planting is the first of a series of such social initiatives that Madison Outdoor has committed to undertake as part of its 'intent to make the city of Mumbai a more green place to live in'. Madison will not only plant more trees from time to time, but will also nurture and maintain them year after year.

Commenting at the plantation ceremony, Madison Group CMD Balsara said: “This is a small symbolic step, which I hope will increase consciousness among Madisonites and sensitise them to the environment. I fondly hope that other outdoor agencies and hoarding owners will undertake such initiatives, so that Bombayites see and feel the difference soon”.

MOMS has prestigious clients including Titan, HBO, Zee Network, Nokia, Radio Mirchi, Playwin, Kotak, Max New York Life, Aviva, Hyundai, Kinetic, Milton, Discovery Channel, AMD, General Air Conditioners, VIP amongst others.