MUMBAI: It's action time at the Rs. 9 billion Madison Media. To begin with, Punita Arumugam has been elevated to Madison Media Group CEO. The home grown media agency has also launched two sub brands titled Madison Media Plus and Madison Media Infinity.

 
 
As part of a restructuring, Ajit Varghese has been appointed CEO of Madison Media Infinity and Basabdatta Chowdhuri CEO of Madison Media Plus.

Says Madison Communications CMD Sam Balsara, "Madison has always believed in hiring young people and entrusting them with responsibility and authority. The current set of organisation changes, perhaps the most dramatic since inception, is an extension of the same philosophy and recognizes the outstanding commitment and performance of these individuals."

Punitha joined the company in January 1999 as media services director and has risen to the CEO's post of Madison Media Group. Chowdhuri joined in April 1998 as media manager, while Varghese came to the company in July 1999 as media group.

 
 
Recently, Madison Media had also elevated Gopakumar Nair to the position of commercial director and Deepak Agharkar to the position of finance director.