Mumbai: Mad Influence, a global influencer marketing agency, is thrilled to announce its partnership with Lufthansa Airlines in the launch of a captivating influencer campaign. The #LufthansaNewHorizons campaign, in collaboration with 12 exceptional travel and lifestyle influencers, seeks to enchant audiences with a seamless teleportation experience from an Indian café to the breathtaking landscapes of Europe.
The campaign involved 12 content creators from the Lifestyle and Travel category. These creators, including Snigdha, Brinda, Vipul Juneja, Bhavya Monga, Sonia Garg, Radhika Nomllers, Asheer Ahmed, Karan Sehgal, Savi and Vaid, Muskan, Sharanya - Truly No Madly, Aarya Vora, each crafted one Reel and one Video Story, showcasing the teleportation journey from an Indian café to Europe. The content was meticulously created to encapsulate the dream-like transition made possible by Lufthansa's services.
‘’In the world of influencer marketing, our mission is to inspire, connect, and captivate. We believe in the transformative power of storytelling, and we're dedicated to unlocking the full potential of influencer partnerships to create memorable, engaging experiences that resonate with audiences and brands alike’’ - said Mad Influence founder, and CEO Gautam Madhavan
The #LufthansaNewHorizons contest invited participants to step inside the Teleportation Café and experience the thrill of teleportation firsthand. By striking an adventurous pose in their chosen European country and sharing it on social media using the hashtag #LufthansaNewHorizons, participants had a chance to win the ultimate Grand Prize—Return tickets to Germany!
The campaign saw exceptional success with high engagement on creators' profiles, driven by the innovative teleportation concept that naturally attracted organic traction. The creators enjoyed heightened audience interaction due to the creative freedom granted, ultimately leading to outstanding campaign results. Furthermore, all participating creators, spanning both Lifestyle and Travel categories, expressed their contentment with the seamless shooting experience. Notably, the contest spurred active participation from creators' audiences, who enthusiastically shared their teleportation experiences through direct messages and comments on the reels.
