Mumbai: Publicis Groupe India on Wednesday announced that Paritosh Srivastava, the current CEO of L&K Saatchi & Saatchi will now also helm the operations at Publicis Worldwide India. Subhash Kamath and Russell Barrett - who were overseeing Publicis Worldwide India - move into a group advisory role and BBH leadership role respectively, as announced by the company earlier.
The changes reiterate the group's focus and investment in its strong, iconic creative agency brands, ensuring creative excellence, effectiveness, and market leadership for its clients, the company said in a statement. The appointment aims to further dial up Publicis Worldwide’s offerings and spectrum of expertise in the marketplace, with technology, experience and data-fuelled creative solutions to help clients stay ahead of the curve, in a platform world.
“Paritosh is a proven and accomplished leader and under his leadership, L&K Saatchi & Saatchi has won large and coveted mandates, navigated the pandemic judiciously and taken the agency to a position of strength," remarked Publicis Groupe South Asia CEO Anupriya Acharya. "He has also played an important role in the success of Publicis Worldwide in India for many years and is very familiar with its culture, talent, and key clients and hence was a natural choice. I am confident that his appointment will benefit our clients, business and people immensely.”
Publicis Worldwide is a founding creative agency brand of the group and enjoys strong equity built over the years with its clients in India, having won many accolades at leading award shows. This includes Cannes Lions, where last year it became the first-ever agency brand to win five different Grand Prixes for five different clients, and others such as Clio’s, One Show, D&AD, Spikes Asia, Effies and Abbys. Publicis Worldwide India’s roster of clients includes names such as Citibank, Zee, Heineken, SKODA, Linen Club, Times Television Network, Ferrero, Enamor, HDFC Mutual Funds, Kalpataru among others.
“This is a huge honour and Publicis Worldwide is very close to my heart,” Paritosh Srivastava said. “I have spent eight wonderful years of my professional life in the agency. I look forward to working with its hugely talented teams, to bring in world-class, truly impactful solutions for our trusted and respected set of client partners. In the competitive backdrop of today, clients need communication solutions that impact business and are truly dynamic, bold and data-driven. Publicis Worldwide is a powerful brand for the groupe globally, we will ensure that we maintain its impeccable reputation and make it future-proof in India.”
